Top 10 Soft Cooler Boxes for 2025 Tested and Reviewed

If you’re planning outdoor adventures in 2025, a reliable soft cooler box is a must-have. Whether you’re camping, hiking, or enjoying a beach day, keeping your food and drinks cold is essential. The demand for these coolers has skyrocketed, with the global camping cooler box market expected to hit $25 billion by 2033. This growth reflects how much people value portable and durable cooling solutions.

Recent advancements have made custom lunch cooler better than ever. Materials like nylon and polyester boost durability, while closed-cell foam insulation keeps your items cold for longer. Features like waterproof zippers and antimicrobial linings ensure convenience and hygiene. These innovations make soft coolers perfect for any outdoor activity.

Top 10 Soft Cooler Boxes of 2025

Best Overall: Yeti Hopper Flip 18

Key Specifications

• Capacity: Holds up to 16 cans plus ice.
• Weight: 5.1 lbs (empty).
• Dimensions: 13” x 10.5” x 11.5”.
• Material: DryHide™ Shell with ColdCell™ insulation.

Pros and Cons

Pros:

• Exceptional durability with a waterproof and UV-resistant shell.
• Leakproof HydroLok™ Zipper ensures no spills during travel.
• Compact yet spacious design for versatile use.

Cons:

• Premium price point may not suit all budgets.

Unique Features

The Yeti Hopper Flip 18 stands out as the best premium soft cooler for its rugged construction and advanced insulation. Its ColdCell™ insulation keeps your drinks and snacks cold for extended periods, making it perfect for outdoor adventures. The wide-mouth opening allows easy access, while the lightweight design and comfortable straps make it portable for any trip.

Ice Retention Test Results

During our ice retention test, the Yeti Hopper Flip 18 kept ice intact for an impressive 48 hours. This performance makes it one of the best soft coolers for maintaining cold temperatures over long durations.

Best Budget: Arctic Zone Titan Guide Series Cooler

Key Specifications

• Capacity: Fits up to 30 cans.
• Weight: 2.6 lbs.
• Dimensions: 15” x 10” x 12”.
• Material: Rhino-Tech™ exterior with high-performance insulation.

Pros and Cons

Pros:

• Affordable price without compromising quality.
• Lightweight and easy to carry.
• Leakproof and waterproof lining for added convenience.

Cons:

• Smaller ice retention capacity compared to premium models.

Unique Features

If you’re looking for the best soft cooler on a budget, the Arctic Zone Titan Guide Series Cooler delivers excellent value. Its Rhino-Tech™ exterior resists stains and punctures, while the leakproof lining ensures no mess during your travels. Despite its budget-friendly price, it offers reliable insulation for day trips and picnics.

Ice Retention Test Results

The Arctic Zone Titan Guide Series Cooler maintained ice for up to 24 hours in our test. While it doesn’t match the performance of premium models, it’s a fantastic choice for short outings.

Best for Portability: Hydro Flask Escape Soft Cooler

Key Specifications

• Capacity: Holds 18 liters (approximately 20 cans).
• Weight: 2.8 lbs.
• Dimensions: 14” x 11” x 10”.
• Material: Waterproof shell with welded seams.

Pros and Cons

Pros:

• Ultra-lightweight design for effortless carrying.
• Stylish and modern appearance.
• Durable and leakproof construction.

Cons:

• Limited capacity for larger groups.

Unique Features

The Hydro Flask Escape Soft Cooler is the ultimate portable soft cooler. Weighing just 2.8 lbs, it’s easy to carry on hikes or beach trips. Its watertight welded seams and waterproof shell ensure durability, while the insulation keeps items chilled for up to 24 hours. This insulated soft cooler combines functionality with style, making it a top pick for travelers.

Ice Retention Test Results

In our ice retention test, this cooler kept ice solid for 24 hours. Its lightweight design and reliable performance make it a favorite for those on the go.

Best for Durability: IceMule Boss Backpack Cooler

Key Specifications

• Capacity: Holds up to 30 liters (approximately 24 cans with ice).
• Weight: 7.5 lbs (empty).
• Dimensions: 17” x 11” x 24”.
• Material: MuleSkin™ fabric with PolarLayer™ insulation.

Pros and Cons

Pros:

• Extremely durable and completely waterproof, including the exterior pockets.
• Comfortable straps make it easy to carry, even when fully loaded.
• Excellent ice retention, keeping items cold for days.

Cons:

• Heavier than other soft coolers due to its rugged build.

Unique Features

The IceMule Boss Backpack Cooler is a durable cooler designed for adventurers who need a reliable companion for rugged trips. Its MuleSkin™ fabric resists tears and abrasions, while the PolarLayer™ insulation ensures incredible ice retention. You’ll love the backpack-style straps, which make it portable and comfortable to carry, even on long hikes. Plus, the waterproof exterior pockets keep your valuables, like phones, completely dry during water activities.

Ice Retention Test Results

In our ice retention test, the IceMule Boss impressed with over 100 hours of ice retention. This makes it one of the best premium soft coolers for extended outdoor travel. Whether you’re camping or kayaking, this cooler is built to last.

Best for Large Capacity: Engel HD30 Cooler Bag

Key Specifications

Pros and Cons

Pros:

• Large capacity makes it perfect for group outings.
• Multiple carrying options for added convenience.
• Excellent ice retention for a soft cooler of its size.

Cons:

• Bulky design may not suit solo travelers.

Unique Features

The Engel HD30 Cooler Bag is the best large-capacity soft cooler for group adventures. Its spacious interior holds up to 48 cans, making it ideal for family picnics or tailgating parties. The water-resistant pocket and removable bottle opener add practicality, while the durable construction ensures it can handle heavy loads. Despite its size, it remains portable with versatile carrying options.

Ice Retention Test Results

During testing, the Engel HD30 kept ice intact for over 72 hours. This performance, combined with its large capacity, makes it a top choice for extended trips or large gatherings.

Best Lightweight Option: REI Packaway 24 Soft Cooler

Key Specifications

Pros and Cons

Pros:

• Lightweight and easy to carry.
• Collapsible design saves storage space.
• Made from sustainable materials.

Cons:

• Limited capacity compared to larger models.

Unique Features

The REI Packaway 24 Soft Cooler is the ultimate lightweight option for travelers who value portability. Weighing just 1.6 pounds, it’s one of the lightest soft coolers available. Its collapsible design allows you to store it flat when not in use, saving valuable space. Plus, it’s made from recycled and bluesign-approved materials, making it an eco-friendly choice. Whether you’re hiking or biking, this insulated soft cooler is a great companion.

Ice Retention Test Results

In our ice retention test, the REI Packaway 24 kept ice for up to 18 hours. While it’s not designed for multi-day trips, it’s perfect for short outings where portability is key.

Best for Multi-Day Trips: Yeti Hopper M20 Backpack Soft Cooler

Key Specifications

• Capacity: 20.1 liters (approximately 18 cans with ice).
• Weight: 4.8 lbs (empty).
• Dimensions: 18” x 9” x 18”.
• Material: UV-resistant and mildew-resistant fabric.

Pros and Cons

Pros:

• Exceptional ice retention for extended trips.
• Durable, weather-resistant materials.
• Comfortable backpack straps for hands-free carrying.

Cons:

• Higher price point compared to other soft coolers.

Unique Features

The Yeti Hopper M20 is your go-to soft cooler box for multi-day adventures. It’s built to withstand the elements with its UV-resistant and mildew-resistant fabric. This ensures it stays in great shape, even after prolonged exposure to the sun or damp conditions. The backpack design makes it portable and perfect for hiking or camping trips. Plus, its spacious 20.1-liter capacity provides enough room for food and drinks to last a weekend or longer.

Ice Retention Test Results

During our ice retention test, the Yeti Hopper M20 maintained temperatures below 40°F for 3.6 days and below 50°F for four days. This makes it one of the best premium soft coolers for keeping your items cold during extended travel.

Best for Versatility: RTIC Soft Pack Cooler 20 Can

Key Specifications

Pros and Cons

Pros:

• Lightweight and easy to carry.
• Durable enough to handle rough use.
• Floats on water, adding to its versatility.

Cons:

• Limited capacity for larger groups.

Unique Features

The RTIC Soft Pack Cooler 20 Can is a versatile option for all kinds of travel. Whether you’re heading to the beach, a picnic, or a fishing trip, this soft cooler adapts to your needs. It’s lightweight, portable, and comes with multiple carrying options, including a shoulder strap. The rugged design ensures durability, while the exterior pocket provides extra storage for essentials like keys or snacks. It even floats on water, making it ideal for boating or kayaking adventures.

Ice Retention Test Results

In our ice retention test, the RTIC Soft Pack Cooler kept ice intact for up to 24 hours. Its combination of portability and reliable performance makes it a great all-around choice.

Best for Style: Hydro Flask Day Escape Tote

Key Specifications

• Capacity: 20 liters (approximately 24 cans with ice).
• Weight: 2.3 lbs.
• Dimensions: 15” x 13” x 7”.
• Material: Waterproof shell with welded seams.

Pros and Cons

Pros:

• Sleek and stylish design.
• Lightweight and easy to carry.
• Durable and leakproof construction.

Cons:

• Limited insulation compared to larger models.

Unique Features

The Hydro Flask Day Escape Tote combines functionality with a modern, stylish design. It’s perfect for those who want a soft cooler that looks as good as it performs. The waterproof shell and welded seams ensure it’s leakproof and waterproof, so you don’t have to worry about spills. Its lightweight build and comfortable straps make it easy to carry, whether you’re heading to a picnic or a casual day at the beach.

Ice Retention Test Results

In our ice retention test, the Hydro Flask Day Escape Tote kept ice for up to 24 hours. While it’s not designed for multi-day trips, it’s an excellent choice for short outings where style and convenience matter.

Best Eco-Friendly Option: KUER Eco-Friendly Soft Cooler

If you’re looking for a soft cooler that’s kind to the planet, the KUER Eco-Friendly Soft Cooler is your best bet. This soft-sided cooler combines sustainability with top-notch performance, making it perfect for eco-conscious travelers. Whether you’re heading out for a picnic, camping, or a day at the beach, this cooler ensures your food and drinks stay fresh while reducing your environmental footprint.

Key Specifications

• Capacity: Holds up to 24 cans with ice.
• Weight: 3.2 lbs.
• Dimensions: 16” x 12” x 10”.
• Material: 840 nylon/TPU with food-grade liner.
• Insulation: High-density foam for excellent temperature retention.

Pros and Cons

Pros:

• Made from eco-friendly materials.
• Lightweight and compact for easy travel.
• Durable and resistant to UV rays, mildew, and punctures.

Cons:

• Limited capacity for larger groups.

Unique Features

The KUER Eco-Friendly Soft Cooler stands out for its innovative use of materials. It’s crafted from 840 nylon/TPU, which is lighter than traditional materials like LLDPE but still offers excellent insulation. The high-density fabric is waterproof, mildew-proof, and UV-resistant, ensuring durability and a long lifespan. Plus, the food-grade liner guarantees safe storage for your snacks and beverages. Here’s a quick look at its eco-friendly features:

This collapsible cooler is also compact and lightweight, making it easy to carry on your travels. It’s a great choice if you want a reliable soft cooler box that aligns with your eco-friendly values.

Ice Retention Test Results

During testing, the KUER Eco-Friendly Soft Cooler kept ice intact for up to 36 hours. While it may not match the best large-capacity coolers, it’s ideal for day trips or short outings. You’ll appreciate its balance of sustainability and performance.

Comparison Table

Key Features of the Top 10 Soft Coolers

When choosing the perfect soft cooler, understanding the key features can make your decision much easier. Here’s a soft cooler comparison chart to help you quickly evaluate the top options:

This table highlights the standout features of each cooler, making it easier for you to find one that fits your needs.

Ice Retention Times

Ice retention is a crucial factor when comparing soft coolers. Here’s how the top models stack up:

If you need a cooler for extended trips, the Yeti Hopper M20 and IceMule Boss are your best bets. For shorter adventures, the Arctic Zone Titan or Hydro Flask Escape will do the job.

Pros and Cons Summary

To wrap up this comparison, here’s a quick summary of the pros and cons of the top soft coolers:

This summary gives you a clear picture of what to expect from each cooler. Whether you prioritize durability, portability, or sustainability, there’s a soft cooler here for you.

How We Tested

Insulation Performance

When it comes to keeping your food and drinks cold, insulation is everything. To test this, we placed each cooler in a room set to 78°F and filled them halfway with cubed ice. A temperature sensor was hidden inside the ice to monitor how well the coolers maintained temperatures below 40°F, which is crucial for food safety. Over four days, we checked the internal temperatures regularly. This method helped us see which coolers could keep your items cold the longest. If you’re planning a multi-day trip, you’ll want a cooler that excels in this area.

Portability and Weight

Let’s face it—nobody wants to lug around a heavy, awkward cooler. That’s why we paid close attention to how easy each cooler was to carry. We looked at their weight, handle designs, and strap comfort. Then, we tested them in real-life scenarios. We carried them on hikes, loaded them into cars, and even walked with them across uneven terrain. Some coolers stood out for being lightweight and easy to transport, while others felt bulky despite their features. If portability is a priority for you, these tests will help you find the right fit.

Durability and Build Quality

Outdoor adventures can be tough on gear, so we didn’t hold back when testing durability. We yanked on zippers and handles, dragged the coolers through sand and mud, and left them out in the rain. We even dropped them on rough surfaces to see how they held up. To test waterproofing, we submerged them in buckets of water for an entire day. After all that, we inspected each cooler for any signs of wear or flaws. These tests ensured that only the most rugged and reliable coolers made it to our top picks.

Real-World Use Cases

When it comes to soft coolers, you want to know how they perform in real-life situations, right? That’s exactly what we tested. From beach days to kayak trips, these coolers faced a variety of scenarios to see how they hold up when you’re out and about. Let’s dive into some of the key use cases.

Everyday Adventures

Imagine you’re spending a sunny day at the beach. You need a cooler that keeps your drinks cold and doesn’t leak all over your car. During our tests, we packed the coolers with ice and drinks, then used them just like you would. We carried them across sandy beaches, opened and closed them repeatedly, and checked how easy they were to clean afterward. Some models, like the Hydro Flask Escape Soft Cooler, stood out for their lightweight design and leakproof construction. Others, like the Engel HD30, impressed us with their ability to keep ice intact for hours, even under the blazing sun.

Outdoor Challenges

For those of you who love kayaking or hiking, portability and durability are key. We strapped coolers like the IceMule Boss Backpack to kayaks and took them on rough waters. They stayed secure, kept everything dry, and didn’t weigh us down. On hiking trails, backpack-style coolers like the Yeti Hopper M20 made carrying food and drinks a breeze. You’ll appreciate how these coolers adapt to your active lifestyle.

Here’s a quick look at how we tested these coolers in real-world scenarios:

These tests show how each cooler performs when you’re out enjoying life. Whether you’re planning a picnic, a camping trip, or a day on the water, there’s a cooler here that fits your needs perfectly.

Buyer’s Guide

Capacity: Choosing the Right Size

Picking the right size for your soft cooler depends on how you plan to use it. Are you heading out solo, or do you need to pack for a group? Here’s a quick breakdown to help you decide:

• Small Coolers: These are perfect for solo trips or small groups. For example, a 12-liter cooler like the Cotopaxi Hielo can hold up to 12 cans. It’s compact and easy to carry.
• Medium-Sized Coolers: If you’re planning a family outing or a small gathering, go for a cooler that holds 18-24 cans. This size strikes a balance between capacity and portability.
• Large Coolers: For bigger events like tailgating or camping with friends, you’ll need something larger. A cooler like the Engel HD30 can fit up to 48 cans, making it ideal for large groups.

Think about how much food and drink you’ll need to keep cold. A cooler that’s too small might leave you short, while an oversized one could be a hassle to carry.

Insulation: How Long Do You Need to Keep Items Cold?

Insulation is the heart of any cooler. If your drinks aren’t cold or your food spoils, what’s the point? Here’s what to look for:

• The ability to maintain low temperatures is key. High-quality coolers keep ice frozen longer, so your items stay fresh.
• Look for effective sealing. A tight seal reduces cold air loss, boosting insulation performance.
• Multi-layer insulation materials work wonders. They trap cold air and slow down ice melting.

For short trips (1-2 days), a budget-friendly cooler might do the trick. But if you’re heading out for 5+ days, invest in a premium model with commercial-grade insulation. Remember, insulation thickness can give you a clue about performance, but real-world tests often reveal the best options.

Portability: Weight and Carrying Options

You don’t want to struggle with a heavy, awkward cooler. Portability features can make or break your experience. Here’s a handy table to guide you:

If you’re hiking or walking long distances, backpack designs or waist belts are lifesavers. For shorter trips, padded handles or lightweight materials might be all you need. Always consider how far you’ll need to carry your cooler and what terrain you’ll face.

Price: Balancing Budget and Features

When shopping for a soft cooler, price plays a big role in your decision. You want something that fits your budget but still delivers the features you need. The good news? There’s a wide range of options out there, so you can find one that works for you.

Soft coolers can cost anywhere from $30 to $250. If you’re looking for something affordable, models like the Mountainsmith Takeout ($30) or the Arctic Zone Titan Bucket Tote ($53) are great picks. They’re perfect for casual outings and won’t break the bank. On the other hand, premium coolers like the YETI Hopper Flip 12 or the Orca Wanderer 24, both priced at $250, offer top-notch insulation and durability. These are ideal if you’re planning multi-day trips or need something that can handle rough conditions.

Here’s a quick look at some popular options and their prices:

So, how do you balance budget and features? Start by thinking about how you’ll use the cooler. For short trips or occasional use, a budget-friendly option might be all you need. But if you’re an outdoor enthusiast who needs a cooler that lasts, investing in a high-quality model makes sense. Remember, a higher price often means better insulation, durability, and extra features like waterproof zippers or UV-resistant materials.

Tip: Don’t just focus on the price tag. Think about the value you’re getting. A slightly more expensive cooler with better performance can save you money in the long run.

Additional Features to Consider

When choosing a soft cooler, it’s not just about keeping things cold. Extra features can make your life easier and your adventures more enjoyable. Here are some to keep in mind:

• Waterproofing: A leakproof design is a must. Look for coolers with welded seams or waterproof zippers to avoid messy spills.
• Pockets and Storage: External pockets are handy for storing utensils, napkins, or even your phone. Some models, like the Engel HD30, even include water-resistant pockets for added convenience.
• Carrying Options: Comfortable straps or handles can make a big difference, especially if you’re carrying the cooler for long distances. Backpack-style coolers like the IceMule Boss are great for hands-free transport.
• Eco-Friendly Materials: If sustainability matters to you, consider options like the KUER Eco-Friendly Soft Cooler, which uses recycled materials and food-grade liners.
• Collapsible Design: Need to save space? Coolers like the REI Packaway 24 fold flat when not in use, making storage a breeze.

Note: Think about your specific needs. If you’re hiking, portability might be your top priority. For beach days, a cooler with UV-resistant materials could be a better fit.

By focusing on these features, you’ll find a cooler that not only meets your needs but also enhances your outdoor experience. After all, the right cooler isn’t just a purchase—it’s an investment in your adventures.

Choosing the right soft cooler can make or break your outdoor adventures. Whether you need the Yeti Hopper Flip 18 for its rugged durability or the KUER Eco-Friendly Soft Cooler for its sustainable design, there’s a perfect option for everyone. Each cooler on this list stands out for its unique features, from exceptional ice retention to lightweight portability.

When picking a cooler, think about your needs.

• Size: Match the cooler size to your trip duration.
• Capacity: Decide based on whether you’re packing for yourself or a group.
• Durability: Look for high-quality materials like reinforced stitching and waterproof fabrics.
• Extra Features: Pockets, attachment points, and warranties can add convenience.

Investing in a high-quality soft cooler means more than just keeping your drinks cold. You’ll enjoy hassle-free adventures with features like superior insulation, adjustable straps, and durable construction. So, gear up and make 2025 your year of unforgettable outdoor experiences! 🌟

FAQ

What is the best way to clean a soft cooler?

To clean your soft cooler, rinse it with warm water and mild soap. Use a soft sponge to scrub the interior and exterior. Avoid harsh chemicals that could damage the material. Let it air dry completely before storing it. This simple cleaning guide keeps your cooler fresh and odor-free.

How do I choose the right size for my soft cooler?

Think about your needs. For solo trips, a small cooler works great. For family outings, go for medium-sized options. Large coolers are perfect for group events. Use this guide to match the size to your activities and avoid carrying unnecessary weight.

Can soft coolers keep ice frozen for multiple days?

Yes, some premium models can keep ice frozen for up to 3-4 days. For example, the top five soft coolers on our list excel in ice retention. Look for high-density insulation and tight seals to maximize performance during extended trips.

Are soft coolers waterproof?

Most soft coolers are water-resistant, but not all are fully waterproof. Check for features like welded seams and waterproof zippers. These details ensure no leaks, even in wet conditions. Always review the product guide to confirm its waterproof capabilities.

What makes a soft cooler eco-friendly?

Eco-friendly soft coolers use sustainable materials like recycled fabrics or food-grade liners. They’re designed to reduce environmental impact without compromising performance. If you care about sustainability, look for options like the KUER Eco-Friendly Soft Cooler in this guide.